Beneful’s Cute Commercials Highlight New Products

Beneful, the line of dog food and snacks made by Nestle Purina Petcare, has released some fun and cute commercials to showcase some of their new products. One example is a commercial for their Break-N-Bites dog treats. Featuring a talking labrador retriever describing the product from his perspective, the commercial is refreshingly brief while staying entertaining and getting the point across. The dog describes what he needs to do in order to convince his owner to give him some Break-N-Bites treats. The treats look like a chocolate bar with four pieces that can be broken off into individual pieces. As any dog lover can attest to, he points out that if you want to get all four treats, “you gotta get cute.” The camera cuts to the dog letting a toddler sleep against his side before the product features are briefly reviewed.

Another endearing commercial, with over 16 million shares on youtube, is called “Puppyhood.” The commercial explores a new pet owner’s first day home with his new puppy. Armed with his Beneful puppy chow, puppy, and pet supplies he introduces his new friend to her new home in a very matter of fact tone of voice. After they go through the day together, getting used to one another, it ends with him fixing a work project she chewed up and them eating breakfast together. He lays next to her on the floor eating his cereal while she eats her puppy show, wrapping up a summary of their first 24 hours of cute chaos and start to a new friendship.

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