Kate Hudson’s clothing retailer, Fabletics, knows how to capitalize off the crowd. The company has been recognized as an industry leader for its intelligent marketing strategies and innovations. Instead of using the old style of launching aggressive commercial campaigns, Fabletics has decided to turn toward crowd-sourced reviews. Reviews are becoming a powerful tool for boosting sales, revenue and consumer loyalty in all fields. Here’s why:
Many Shoppers Conduct Research Before Buying
More than 80 percent of shoppers use computers to do their shopping. Only a small percentage of those persons do shopping without researching. The majority of shoppers want to know additional information about the companies from whom they are considering buying.
It’s All About the Experience
The consumer experience tells a prospect everything that person needs to know about the potential business. Reviews talk about subjects such as customer service experience, project quality and pricing. Prospective customers tend to soak that information up and use it in their decision-making processes.
Consumers Tend to Believe Their Peers
Customers are far more likely to trust in their peers than they are to trust an unknown business. A recent study by BrightLocal revealed that a whopping 84 percent of people have the same amount of trust in a consumer review that they have when they receive recommendations from their friends and associates. Furthermore, many consumers act on what their peers tell them. If they read about someone else’s poor experience, they are likely not to take the purchasing project any further. If, however, they read positive reviews, then the provider may just receive several new customers because of the reviews.
The power of the crowd is strong, and Fabletics seems to have a firm grasp on its strength level. That’s why they’ll continue to be leaders in their field. They will continue to put forth their best efforts to foster and generate positive feedback from their customers.
Meanwhile, Kate Hudson is enjoying the success of her winning brand. She feels very comfortable with the controversial brand and is ready to move forward with its productions. Women tend to love the products because they are affordable and unique. The mixture of elements is most likely responsible for the beaucoup millions that the company has profited since it has opened its doors. Take the quiz to find out which Fabletics gear is best for you if you’re interested.
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