Jose Borghi: From a Doubtful School Boy to the Leading Advertising Agent in Brazil

Mammals of Parmalat and Sazon are two campaigns that took the Brazilian advertising sector to an all new height. The innovation portrayed by the campaigns, the clarity of the message they carried, the mind-blowing songs that defined them, and the general effect they had on the people redefined campaigns in the country. Mammals of Parmalat and Sazon still rings a bell in people’s minds to this day. Jose Borghi, today a CEO at Mullen Lowe, was the mind behind the two sensations.

Jose Borghi, a native of Presidente Prudente, would probably not have become an advertising agent were it not for the intervention of his elder sister. As a naïve young man in junior high school, his sister decided to give him the much-needed exposure so as to help him settle on a career. One day, she took Jose with her to a performance at Castro Neves Theater, and that performance turned out to be Jose’s eye-opener.

Jose’s Early Career

Jose left high school without a single doubt of what his career would be. He took up a degree in Advertising and Propaganda at globally respected PUC-Campinas and graduated in the late 80s. Since graduating up to when he established his advertising agency, Jose worked as an editor for agencies, such as Standart Ogilvy and Leo Burnett.

Jose’s Life after Quitting Employment

BorghiErh was the agency that Borghi established after quitting employment. The agency was a joint venture that Jose run in conjunction with his partner Erh Ray. Despite being constrained of funds, the duo was able to withstand and build a strong agency. BorghiErh was later to merge with the Mullen Group and Lowe & Partners to become Mullen Lowe Brazil. Erh is no longer with the agency. Borghi runs Mullen Lowe together with his co-CEO, Andre Gomes.

Besides his advertising career, Jose is a sports enthusiast. He likes working out and participating in athletics.

Read more: http://www.bestadsontv.com/profile/103488/Jos-Henrique-Borghi

3 Reasons You Should Use White Shark Media For All Your Digital Marketing Needs

White Shark Media is a digital marketing agency that caters to small and medium sized businesses. Since their inception in 2011 they have helped thousands of businesses grow through the power of online marketing. If you are looking for a digital marketing agency to help take your company to the next level, here are 3 reasons you should choose White Shark Media.

 

Reason #1 – They Always Provide A World Class Experience

 

When White Shark Media was first founded the three founders had one big goal. That goal was to conquer the small business market in the United States and Latin America by delivering a product and quality of service that had never before been seen in the industry.

 

They understood by providing every client with a world class experience they would set themselves apart from all the other digital marketing agencies that are out there. This one thing has propelled them to the top of the industry in only a few short years.

 

Reason #2 – They Are A Google Adwords Premier SMB Partner

 

Being that there are only 29 Google Adwords Premier SMB Partners in the United States, its easy to see why this is a big deal. Google actually hand picks their partners based on their stringent eligibility and training requirements.

 

White Shark Media caught Google’s attention due to their rapid growth. In 2012 they were invited to the Google HQ in Mountain View California and assigned their own support team to help them accelerate their growth.

 

White Shark Media is also a part of the Bing Ads Authorized Reseller program.

 

Reason #3 – They Continue To Grow Year After Year

 

In 2015 White Shark Media made $7.4 million in revenues. They were also ranked #724 on the 2015 Inc 5000 list. In 2016 they were ranked #527 and had a 3 year growth rate of 730%. That alone should show you how quickly this company is growing.

 

They obviously know what they are doing and can help you grow your business using digital advertising services such as SEM and SEO management.

 

If you are interested in learning how they can help your business visit them online at www.WhiteSharkMedia.com.