Kate Hudson’s clothing retailer, Fabletics, knows how to capitalize off the crowd. The company has been recognized as an industry leader for its intelligent marketing strategies and innovations. Instead of using the old style of launching aggressive commercial campaigns, Fabletics has decided to turn toward crowd-sourced reviews. Reviews are becoming a powerful tool for boosting sales, revenue and consumer loyalty in all fields. Here’s why:
Many Shoppers Conduct Research Before Buying
More than 80 percent of shoppers use computers to do their shopping. Only a small percentage of those persons do shopping without researching. The majority of shoppers want to know additional information about the companies from whom they are considering buying.
It’s All About the Experience
The consumer experience tells a prospect everything that person needs to know about the potential business. Reviews talk about subjects such as customer service experience, project quality and pricing. Prospective customers tend to soak that information up and use it in their decision-making processes.
Consumers Tend to Believe Their Peers
Customers are far more likely to trust in their peers than they are to trust an unknown business. A recent study by BrightLocal revealed that a whopping 84 percent of people have the same amount of trust in a consumer review that they have when they receive recommendations from their friends and associates. Furthermore, many consumers act on what their peers tell them. If they read about someone else’s poor experience, they are likely not to take the purchasing project any further. If, however, they read positive reviews, then the provider may just receive several new customers because of the reviews.
The power of the crowd is strong, and Fabletics seems to have a firm grasp on its strength level. That’s why they’ll continue to be leaders in their field. They will continue to put forth their best efforts to foster and generate positive feedback from their customers.
Meanwhile, Kate Hudson is enjoying the success of her winning brand. She feels very comfortable with the controversial brand and is ready to move forward with its productions. Women tend to love the products because they are affordable and unique. The mixture of elements is most likely responsible for the beaucoup millions that the company has profited since it has opened its doors. Take the quiz to find out which Fabletics gear is best for you if you’re interested.
There is a lot of changes occurring in society. For one thing, people are becoming more casual. At the same time, casual is being made to look better and more attractive for people because of the thought and creativity that is being put into these items. Even though the name of the category, athleisure would suggest that these clothes are created for athletes, it is important to understand the leisure portion of the name. Fabletics has revealed that a lot of people wear these types of clothes for comfort. Therefore, Don Ressler, Kate Hudson and others have decided that they are going to make sure that they make it clear to people that these clothes can be for any activity.
Fabletics has taken into account that Americans value comfort a lot. Therefore, they use that factor in order to influence the type of designs they put together. After all, it is not necessary for comfort to be sacrificed for any reason. For instance, one of the main reasons that one would not dress up is that there is a misconception that one has to sacrifice comfort in order to look good. Fortunately, Fabletics has made it so that comfort is really attractive.
While Fabletics is considered one of the companies that have invented athleisure, it is important to note that the type of clothes that has eventually become known as athleisure has been around since 1982. As a matter of fact, these types of clothes are inspiration for Fabletics. While Fabletics is showing a lot of progress in its success, it is important to know that there was a lot of analysis and observation of the market. After all, the most successful businesses come from people that take the time to look at the market for any gaps that they can fill and bring forth a lot of profit.
Casual people that love athletic clothing and people that want to see some kind of change in the active wear industry are going to find something they like from Fabletics. This company puts a lot of thought in the creation of their clothing. A lot has been done in order to distinguish athleisure from regular activewear. Among the different things that were done in order to bring about change towards this area of fashion are adding different colors to the collection. Fabletics has also made it easier for people to dress well and save money.
Some of the beauty products that have become popular over the years are pretty strange. Though the Australian beauty blogger, Wengie, understands just how odd some of these products are, she attempts to find the silver lining of everything. Peel off lip tattoos, for example, have been making waves within the industry since they surfaced. Despite their zany characteristics, Wengie highlights that they are practical for when you simply do not feel like removing your lipstick at the end of the day. In an attempt to make her own, viewers were able to share a few laughs with their favorite online personality and learn a thing or two about homemade cosmetics.
She started by taking a small mason jar, non-toxic white glue, and two shades of food coloring. After deciding to use blue and red in the hopes to get a gorgeous burgundy color, she got to work in crafting this homemade lip tattoo.
Next, she placed ten drops of red coloring into the jar and followed it with one drop of blue. Using a brush, she mixed it until it was perfectly blended.
The entertaining portion of the video ensued when Wengie began applying the strange mixture on half of her lip. Cautioning viewers to neatly apply this in fear that they might turn their skin red, she finished the application. Using the store bought mixture, she then applied it to the other half of her mouth.
After allowing both sides to dry, whimsical Wengie began peeling it off. Both sides were easily removed, which honestly surprised the blogger. To finish this tutorial, Wengie showed viewers that the homemade mixture remains in a liquid state overnight, but she does encourage keeping it covered before additional uses.